The Houses of Parliament
The annual LAPADA conference will take place at the House of Lords, within the Houses of Parliament, on Thursday, February 21.

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Guests will attend a digital marketing masterclass on how social media can engage audiences and drive sales. Global digital marketing expert Victor Benady will reveal his tips and advice to attendees to help them improve their social media output.

Freya Simms, LAPADA’s chief executive, said the conference “provides a constructive programme of industry experts covering directly relevant issues, whilst also seeking to educate and inspire”.

Freya Simms

LAPADA’s chief executive Freya Simms.

The keynote speaker will be Julia Record, global director of communications at The Dorchester Collection, to discuss client retention and how to keep “heritage brands relevant”.

Also on the agenda is business and succession planning with partners from Hunters Solicitors and ahead of Britain’s anticipated departure from the European Union on March 29, art market analyst Ivan Macquisten will chair a panel debate on navigating international trade, from logistics to tax planning. The latest anti-money-laundering directive will also be covered on the day.

Taking place on February 21, LAPADA conference tickets cost £125 for LAPADA members, £135 for LAPADA affiliates and £155 for non-members. Morning refreshments, a three-course lunch and networking drinks are included within the price.