Privacy Policy


("We" or "Auction Technology Group") is committed to protecting and respecting your privacy.

This policy (together with our terms of use (whether Bidder's Terms or Website Terms as the case may be) and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the "Act"), the data controller is Metropress Ltd (a Company registered in England and Wales with company number0101031) (trading as "Auction Technology Group"), whose principal place of business is The Harlequin Building, 65 Southwark Street, London SE1 0HR.

Our nominated representative for the purpose of the Act is Anne Somers.

Information We May Collect From You

We may collect and process the following data about you:

  • Information that you provide by filling in forms on our sites, and and those of third parties ("Third Parties") powered by our technology to which this policy is expressed to apply ("our site"). This includes information provided at the time of registering to use our site, registering to participate in live auctions, subscribing to our service or that of Third Parties, posting material or requesting further services. We may also ask you for information when you enter a competition or promotion sponsored by Auction Technology Group or a Third Party, and when you report a problem with our site.  Where we collect information for or in connection with Third Parties you agree that we are entitled to use the information as data controller as permitted by this policy and also to pass the information to the Third Party for the Third Party to use as data controller for its own purposes as communicated to you by that Third Party.
  • If you contact us, we may keep a record of that correspondence.
  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Details of transactions you carry out through our site and of the bids (successful or otherwise) you may make during any live auction.
  • Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

IP Addresses and Cookies

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:

  • To estimate our audience size and usage pattern.
  • To store information about your preferences, and so allow us to customise our site according to your individual interests.
  • To speed up your searches.
  • To recognise you when you return to our site.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

Please note that our advertisers may also use cookies, over which we have no control.

Where We Store Your Personal Data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us, ,other members of our group, or for one of our suppliers. Such staff maybe engaged in, among other things, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary and within our reasonable control to ensure that where we act as data controller that your data is treated securely and in accordance with this privacy policy.  Where we pass the information to Third Parties as permitted by this policy they are responsible for security of the personal data they hold and for compliance with the Data Protection Act 1998 as data controller.

Information you provide to us is stored on our servers or those of our sub-contractors. We and our sub-contractors will take reasonable steps to protect your information. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a user ID and password which enables you to access certain parts of our site, you are responsible for keeping your user ID and password confidential. We ask you not to share your user ID and password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Uses Made of the Information

We use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.
  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented or otherwise agreed to be contacted for such purposes e.g. through opting in for direct marketing communications when you register with us or as otherwise provided in this policy.
  • To carry out our obligations arising from any contracts entered into between you and us.
  • To allow you to participate in interactive features of our service such as live auctions, when you choose to do so.
  • To notify you about changes to our service.
  • To supply auctioneers and other third parties (including Third Parties) with the required information for the purposes of payment and sale reconciliation (including credit card details), the entering into and enforcement of your contract with the auctioneer, communications with the auctioneer, and the conduct of and your participation in the live auction(s) they are conducting. We are not responsible for the processing of your personal data by such persons including without limitation any Third Parties. This is a matter between you and the person concerned. We are simply acting as a communication channel for this information.

Except in the case of Third Parties (where their privacy policy will apply as far as marketing etc is concerned), we will not pass your details on to third parties for marketing purposes without your consent.

We may also use your data to provide you with information about goods and services supplied by us or by selected third parties which may be of interest to you and we may contact you about these by post or email but only if you have consented or otherwise agreed to this e.g. through opting in for direct marketing communications when you register with us or as otherwise provided in this policy .  

If you consent to the use of your data in this way please tick the relevant box situated on the form on which we collect your data (the registration form).

We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.

Disclosure of Your Information

We may disclose your personal information to any member of our group from time to time.

We may disclose your personal information to third parties:

  • Auctioneers conducting live auctions using our site or our technology.
  • Our suppliers
  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If Auction Technology Group or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use (e.g. Bidder's Terms, Website Terms) and other agreements; or to protect the rights, property, or safety of Auction Technology Group, our customers, auctioneers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
  • To Third Parties as permitted by this policy

Your Rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by leaving certain boxes unchecked on the forms we use to collect your data or by amending your details online. You can also exercise the right at any time by contacting us at:

Anne Somers
Auction Technology Group
Harlequin Building, 65 Southwark Street
London SE1 0HR

Our site may, from time to time, contain links to and from the websites of auctioneers, our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.  In particular where we collect information on behalf of Third Parties such Third Parties and not Auction Technology Group are responsible for how the information is processed.

Access to Information

The Act gives you the right to access information held about you by us. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Changes to Our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.
This privacy policy was last updated on 28 October 2009 and replaces all privacy policies or statements.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to