Christie’s have won a High Court bid in Hong Kong to prevent another auction house benefiting from using a name that was sufficiently close to theirs to cause confusion.
Chritrs Group - although spelt differently the name is pronounced the same in Chinese as Christie's - is a Hong Kong-registered auction house, who argued that because the name was spelt differently and they carried out most of their marketing in print, the claim
The court did not agree, however, and Christie's have since launched an advertising campaign to alert potential buyers to the problem.
A spokesman for Christie's told ATG: "We are pleased with the court's decision.
"The injunction prevents Chritrs from further infringing our trademarks and brand. Our clients and the public must be protected from being deceived. This decision is important in helping us achieve that."