Advance one-sheet for Psycho, £9500 at Propstore.

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Such was the director’s fame that he also appeared as the central attraction in the marketing of new releases.

This 1960 ‘advance’ one sheet poster admonishes the reader It Is Required That You See Psycho From The Very Beginning! Hitchcock stands pointing to his watch, next to a panel where the theatre staff could mark the times of the next showing.

The poster was from the collection of movie memorabilia formed by David Frangioni, an accomplished drummer who has played with rock’s elite, and one of the most knowledgeable sources of information on Clint Eastwood.

It took three bids to bring £9500, close to double the top estimate, as part of Propstore’s (20% buyer’s premium) Collectible Poster Live Auction in London on February 8.