Running from 1924-31, it was founded by Herbert Longdale Temple, an ex-soldier and curtain-merchant who hoped to raise £100 for children’s charities. By late 1928, 700,000 had joined, raising over £100,000. The idea was for members to meet regularly in pubs and clubs to enjoy “beer, beef and baccy”.
Many wore AOFB cufflinks and drank from AOFB tankards.
These items are collectable today – as witnessed at Acreman St Antiques Auction (22/18% buyer’s premium) in Sherborne, Dorset, when this earthenware advertising tankard came up for sale.
The lettering to the interior reads Moderation while the base carries the mark of the Ashtead Pottery in Surrey and the words AOFB Original Design. Evidently a rarity, on July 27-28 it was guided at £20-30 but sold at £700.