Large Cadbury’s Cocoa Do Your Shopping Early enamel sign, £5800 at Unique Auctions.
The picture of an Edwardian family in a landau carriage outside a shop selling Cadbury’s Cocoa was already looking anachronistic when created for the Bournville factory c.1900.
With the slogan Do Your Shopping Early, this pictorial enamel sign is considered something of a all-time classic.
This 4 x 3ft (1.2m x 90cm) example was in good unrestored condition with only chips to the edges and an area above the lady’s hat.
It came for sale at Unique Auctions (22.5% buyer’s premium) in Lincoln on September 24 with a guide of £1000-1500 but sold at £5800.
