This framed and glazed poster combining the appeal of the Cadburys brand and the artist Cecil Aldin (1970-35) featured among the fine art at the wide-ranging sale at Cotswold Auction Company (20% buyer’s premium) on May 16-17.
Aldin was best known for his portraits of dogs and other animals, but his romanticised village and hunting scenes were also very popular. The anachronistic picture of a Cadburys delivery coach outside an inn was grist to his commercial mill.
The unusually large 6ft 4in x 4ft 9in (1.93 x 1.45m) print was published by Bemrose & Sons Ltd, Derby, London, Hanley. At the Cirencester sale it was estimated at £400-600 and sold online to a London bidder at £1750.
Shown here is an early 20th century enamel sign proclaiming Hornimans Pure Tea - Finest Boudoir - In Red Tins only as Illustrated. The 2ft 6in x 2ft (76 x 60cm) sign had some enamel losses consistent with age but was in good original condition.
Pitched at £600-800 at St Peter Port, Guernsey auction house Martel Maides (20% buyer’s premium) on May 26, it sold to a collector at £2400.
Wear and tear
It may be rather battered but this c.1920 sign for Longines - Es el mejor reloj (‘It is the best watch’) from Uruguay was certainly viewed as a good looker by bidders at Rome auction house Colasanti Casa D’Aste (26% buyer’s premium inc VAT) on July 11.
The 4ft 1in x 2ft (1.24m x 62cm) design - pictured top - sold for €5500 (£4750) against an estimate of €200-300.
Tin takes increased interest
As a general rule tin signs are less desirable than enamels but the price gap is closing.
Pictured here is one of a pair of 2ft 3in x 19in (70 x 49cm) framed printed and painted tin signs for Fred. Smith’s Aston Model Ales Birmingham offered at Fieldings (20% buyer’s premium) in Stourbridge on May 18-19.
With a raised design showing a bottle of stout above the brewery buildings, the decorative pair with plenty of local appeal was pitched at £600-800 but sold online to a collector at £4600.
Pump it up
When Shell merged with APOC (the Anglo Persian Oil Company, a parent company to British Petroleum) in 1932, a year later BP became BP Ethyl. It began to use the octagonal logo in advertisements and at petrol pumps.
The pump globe pictured here was sold in a Domestic & Rural Bygones & Collectors Vehicles auction at Clarke & Simpson (20% buyer’s premium) of Suffolk on July 8, including many advertising and promotional items. Estimated at £300-350, it soared to £5100.