Offered for £12,500, the picture is offered by Newman Fine Art, a specialist in British watercolours and one of the 15 participants in the annual ‘event’.
Founded by a small band of dealers, the fair is essentially a print catalogue, comprising 530 artworks. Launched during lockdown in 2020, it is now in its third edition and it has so far made around £500,000 for its members.
It is available online, but organisers Felicity and John Rae-Smith say that the hard copy catalogue has proved more popular still and has a surprisingly long shelf life of around two to three months.
Most dealers will be familiar with sales that continue long after stands have been packed away, but the format of this fair means they have come from some unusual quarters.
“Indeed, one sale came from someone picking up the magazine at a doctor’s surgery waiting room and a couple of others from catalogues left outside a gallery in Duke Street, St James’s,” say the organisers.
“It is also reaching many customers that don’t live in reach of the major art fairs or latterly, too uncomfortable to go to crowded events.”
They add that it has also helped to promote the fairs at which their participants standing in-person.
Showing in this edition of the fair are dealers such as Kaye Michie Fine Art, John Robertson Fine Paintings and The Canon Gallery as well as newcomers Karen Taylor Fine Art, John Noott Galleries, Manning Fine Art and Thomas Spencer Fine Art.
The online catalogue is available from dealer’s websites and on issuu.com.