Alan Ball 1966 World Cup winner’s medal – £200,000 at Tennants.

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All offered at Tennants (22% buyer’s premium) in North Yorkshire on December 9, the medal was top-scorer on the day taking £200,000 against an estimate of £80,000-120,000.

Guided at £30,000-50,000, the No 7 jersey made £130,000 and the cap, embroidered World Championship Jules Rimet Cup 1966 and Portugal * Uruguay * Argentine * West Germany around the brim with a Three Lions crest to the front, shot way past the guide of £15,000-25,000 to net £115,000.

All three were bought via phone bids.


Alan Ball’s World Cup cap – £115,000 at Tennants.

Ball sold his medal and cap at Christie’s in 2005, when they were purchased by the owner of Bolton Wanderers, businessman and philanthropist Edwin ‘Eddie’ Davies (1946-2018).

The medal had made a premium-inclusive £164,800, prior to Ball’s death, a world record for a football medal at the time. The cap took £43,200.


Alan Ball’s 1966 final shirt – £130,000 at Tennants.

The jersey had been bought separately by Davies at Convery Auctions in Edinburgh in 2010 for a premium-inclusive £51,755.

Midfielder Ball was the youngest and least experienced member of the 1966 World Cup-winning team at just 21. As well as playing for clubs such as Blackpool and Everton and winning 72 caps for England, he went on to manage several clubs including Manchester City and Southampton.


Pele first half England v Brazil 1970 shirt – £33,000 at Tennants.

Also at Tennants, Pele’s No 10 short-sleeved shirt worn during the first half of the famous Brazil v England World Cup match played on June 7 in Guadalajara made £33,000 against an estimate of £2500-3500. Brazil won 1-0. The shirt had sold at Bonhams in 2007 for a premium-inclusive £4320. Pele swapped the shirt he wore in the second half with England’s Bobby Moore at the end of the game.

Spend £9000 a penny


The 1966 World Cup final one penny for the coin toss – £9000 at Graham Budd.

More than a hundred lots at Graham Budd’s special World Cup sale (see main story in this feature) on November 16 were connected with the very special date – for England fans at least – of 1966. However, probably the most eyecatching lot in this section was a humble one penny.

Humble maybe, but still worth a successful £9000 bid, nine times the top estimate.

This was the coin used for the toss before the final at Wembley Stadium, sold together with a FIFA referee’s cloth badge. It was from the collection of the British football memorabilia collector Bryan Horsnell and was bought by a private UK collector. Budd sold Horsnell’s main collection last year (see ATG No 2517).

Adam Gascoigne, CEO of Graham Budd Auctions, said: “Bryan Horsnell acquired the coin directly from the Swiss referee Gottfried Dienst [1919-98] and subsequently attached a sticker to the coin stating USED BY REFEREE at 1966 WC FINAL. Dienst also refereed the European Cup finals of 1961 and 1965, and at the previous World Cup in Chile in 1962.”


A 1966 World Cup final programme signed by England players – £1300 at Graham Budd.

A 1966 cup final programme for the July 30 game estimated at £320-360 boasted a little bit extra, explaining the £1300 price.

It was autographed by all 11 of winning team – Moore, Charlton, Ball, Stiles, etc – uniquely signed to England winners’ stamps, each individually neatly arranged on the England page in programme. In ‘fair to good’ condition, it is probably the only one in existence, said Budd.

Lion-hearted support

Also pictured here is a selection of lots offering items related to the 1966 World Cup mascot Willie.