French artist Roger Broders (1883-1953) designed this classic ski poster promoting one of the oldest ski resorts in France, Chamonix. It dates to the opening of the Chamonix to Planpraz 2000m cable-car in 1928 and shows people enjoying the scenic view from one of its gondola cabins.
Broders worked for the Paris-Lyon-Méditerranée PLM railway company, where he designed posters for many of the fashionable French summer and winter resorts. For a decade from 1922 he dedicated himself fully to poster art, though he produced fewer than 100. His distinctive Art Deco designs, characterised by simple lines and bold, flat areas of colour and dramatic mountain and seascape backdrops, remain popular with vintage poster collectors.
This 3ft 6in x 2ft 6in (1.08m x 76cm) example is offered by vintage poster specialist Antikbar, based in Chelsea, and is priced at £4250.