The facility, aimed at interior designers and collectors, chooses its dealers on an invitation-only basis. CEO Carmine Bruno founded the firm which will launch this spring. He previously worked at 1stdibs and set up the online marketplace Online Galleries in 2006 which was sold to 1stdibs in 2012.
A list of some of the new ‘founding member’ dealers has been announced (see below). Other founding member dealers already announced appeared in ATG issue 2449 here.
Bruno said: “Buyers want to source items from the most reputable dealers, just as much as dealers want to be listed next to sellers that have earned the same credibility in the market.
“Many dealers have since approached us asking to join and we’ve had to politely decline, which is not easy but we know it’s the only way to achieve our vision. By maintaining this standard, we’ve already been able to attract some incredible dealers who don’t sell their exceptional items through any other marketplace.”
The Bruno Effect has also launched a digital magazine called Effect Magazine.
The latest Bruno Effect ‘founding member’ dealers to be announced include:
Koopman Rare Art, Ronald Phillips, Godson & Coles, Butchoff and Robert Young Antiques
Pegboard Modern, Lillian Nassau, Archive 20th Century, Moderne Gallery and Twentieth
Alain Hens and Akanthos
Galerie 54, Alexandre Vossion and Moreux Rive Gauche.
GHYCZY, Galerie Gaudium and Studio Cadmium
Another Classic ApS and Helmer Design & Antik
Balder Design and Modernity
Alexandra Alge Möbelagentur
Read more at thebrunoeffect.com