Founded in 2019 by dealers Steve Sly and Charles Wallrock and marketing specialist Zara Rowe, the firm has also taken over the running of The Chelsea Antiques Fair.
Fair director Sophie Wood (previously at LAPADA) joined in March.
Other recruits are Steven Beacham and Xenia Berry in sales and accounts; in the development team Scott Howell, Tom Garratt and Saul Gooding; in marketing Molly McNeaney and Hannah Finlay; Frances Bell as content creator and graphic designer; and Jenna Waterfield in social media.
Wallrock said: “The 2Covet business model was prepared and launched just prior to the pandemic. When lockdowns were enforced our antiques selling platform came into its own for buyers, collectors and dealers.
“It speeded up our growth. Between March and June 2020 we saw an 283% increase in business and we’ve been growing ever since with more dealers joining all the time.
“We have recruited more staff at this stage than we had anticipated, but it proves that we are offering what dealers and their clients want.”
Sister firm The Antique Marketing Company run by Rowe now has nearly 40 clients.
The Chelsea Antiques Fair – the 70th anniverary of the venerable event – will take place at the Chelsea Old Town Hall on September 21-26 with a preview day for collectors on September 20.