A selection of Clarice Cliff pottery from specialist dealer Andrew Muir.

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The firm runs antiques and vintage events at seven venues across the UK.

“We usually have 350 or so standholders at this with three-quarters standfitted and a quarter tabletop but because of the wider aisles now needed for Covid safety, I’m expecting around 275 exhibitors.”

Bayliss adds: “Sadly our fair at Builth Wells on May 1-2 might not be going ahead now and will maybe be put back a month.”

Andrew Muir has been dealing in Art Deco ceramics for 25 years with a particular focus on Clarice Cliff and Moorcroft and is a regular at Continuity Fairs, where he will be setting out his stand at the Westpoint Arena in June.

Talking about the market for Cliff, Muir says: “Sales have been really good in recent years with a strong market and collector base. The top end always holds and always sells. The rarest and best is strong and the easier-to-find pieces have levelled out over the last 10 years. People want the best.”

As an example of this, Muir has a rare London pattern ginger jar dated to 1930 and priced at £10,000, one of no more than five examples of this design.

The Colour Room, an upcoming film about the pioneering potter, will star Phoebe Dynevor (Bridgerton) as Clarice Cliff and has started filming in Stoke-on-Trent.

Muir adds: “Will the film be good for business? It will certainly draw attention to her and hopefully be good for the market. Her best work is underrated in higher circles and maybe the film will help to elevate this.”