Victoria Rogers has worked alongside previous director Bryan Reeves and has been promoted ahead of the launch of the event’s first virtual edition.
Its September fair has been postponed until 2021 and instead it will hold ‘Merging Cultures: The impact of trade and travel on Tribal Art’ and online selling exhibition from June 25-August 1.
Rogers, who has a background in the Modern and Contemporary market, said: “Contemporary art is marketed in a different way – technology plays a bigger part in the promotion of works. I hope to employ the use of our social media and online platforms to attract new collectors.”
She added: “My focus is on developing new audiences and collectors of tribal art through an emphasis on client services, educational programmes and the examination of the stories, heritage and the people that made these exceptional objects.”
She acknowledged that repatriation issues continue to be important and said “provenance and proper vetting of the pieces our dealers exhibit continues to be a priority”.
