Introduction: Getting a new generation of buyers away from the screen
As Pom Harrington, chairman of 'Firsts: London’s Rare Book Fair', puts it, “the key challenge today is how do we get the new generation of buyers who have bought from the internet to come away from the screen and see the book first hand in the marketplace”.
One solution is to make it a little easier to visit all of this year’s major fairs that are under …