Jane Houldsworth of Flying Colours.

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1. How did you get your start?

In the 1980s I was working half-heartedly as a cartographic editor. I applied for my dream job as a gallery assistant. On being rejected I decided to start my own gallery. At that point I was living in Scotland and I visited all the major degree shows looking for the artists whose works I like.

Now I’m based in London and some of the artists I started representing early on are still with me.

2. Why are you exhibiting at LAPADA?

To reach top-end international clients and have a great week in Mayfair at a supremely organised event. No other fair offers you a choice of 16 types of lightbulb. This is my second year at the fair and it’s the only one I do at the moment – though over the years I’ve stood at many others.

3. How has the market changed?

The internet has changed everything immeasurably. The global reach is a bonus but it has also given prospective buyers an opportunity to research and find artists. As far as social media goes, my employees manage our Twitter, Facebook and Instagram accounts. I remain unconvinced that it has a significant commercial impact.

4. One ‘non-commercial’ object that you love?

Lavinia, my bright blue vineyard tractor in Devon where I planted a vineyard in 2012. My two worlds recently collided when I served the first vintage at a private view.

5. Where do you see your gallery in five years?

After more than 30 years it is time to start considering a succession plan.

I would like to find a younger version of me, work together then slowly hand over and spend more time in the vineyard, on my tractor. There’s so much to do, but the job has never been boring, even for a millisecond. 

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