Generating younger buyers
Attracting new and younger buyers is the thinking behind Tennants’ (18.5% buyer’s premium) modern and contemporary art sales. Held three times a year, the auctions offer art by a range of painters and sculptors at affordable levels to encourage new buyers into the market, while also appealing to established collectors.
The approach appears to be paying off. The latest sale held in Leyburn on February 25 raised £63,2…