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Antiques on High has traded in the High Street in the university town for 20 years but the current owner, antiquarian book dealer Tony Sloggett, is soon to retire.

A search for a buyer of the business began last year and now a south coast businessman is in discussion to take on a new lease for the shop and invest in the business. A story on ATG’s website was posted on Twitter and spotted by the businessman after it was retweeted.

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The Twitter feed that led to a new owner for Antiques on High in Oxford.

Caroline Henney, a dealer at the centre, said: “New technology and social media helped secure our very old-fashioned business. That tweet found our saviour. We are excited and looking forward to what the new owner can do.

“This is such welcome news as we have had months of uncertainty.”

The building originally housed around 30 dealers but about 20 remain – some had left because they thought the centre would close in August.

The lease on the premises at 85 High Street came to an end this year and the new owner is due to sign a 10-year lease with the university.

Henney added: “The business needs to be refreshed. We are looking forward to the promotions and marketing that we can do with the new owner.”