The development, called Art House, is being planned by the team who helped bring the art fair TEFAF to New York comprising Artvest Partners’ Michael Plummer and Jeff Rabin and Touchstone Event Management’s Geoff Fox.
Now the three plan to turn the former Barneys New York department store at 660 Madison Avenue into exhibition spaces and salon viewing rooms as well as hosting a series of cultural events.
The format is designed to be a “epicentre of year-round activities for galleries, museums, artists, and collectors”.
Plummer said: “Art dealers and galleries need exhibition platforms that are more sustainable and flexible than the traditional modes of art fairs and brick-and-mortar gallery spaces.”
The launch of art fairs at the building is scheduled for the autumn with Art House New York Fall opening on November 4 with 60 exhibitors across the five floors. It will be followed by a spring edition in May 2022. Between the two events there will be additional events, to be announced in due course.