Steve Sly and Charles Wallrock
Dealers Steve Sly and Charles Wallrock.

Enjoy unlimited access: just £1 for 12 weeks

Subscribe now


The online selling platform for dealers has expanded during the coronavirus pandemic and has grown its team to 13.

Founded in 2019 by dealers Steve Sly and Charles Wallrock (pictured) and marketing specialist Zara Rowe, the firm has also taken over the running The Chelsea Antiques Fair.

Fair director Sophie Wood (previously at LAPADA) joined in March and other recruits are Steven Beacham and Xenia Berry in sales and accounts; in the development team Scott Howell, Tom Garratt and Saul Gooding; in marketing Molly McNeaney and Hannah Finlay; and Frances Bell as content creator and graphic designer and Jenna Waterfield in social media.

Charles Wallrock said: “The 2Covet business model was prepared and launched just prior to the pandemic. When lockdowns were enforced our antiques selling platform came into its own for buyers, collectors and dealers. It speeded up our growth. Between March and June 2020 we saw an 283% increase in business and we’ve been growing ever since with more dealers joining all the time.

“We have recruited more staff at this stage than we had anticipated, but it proves that we are offering what dealers and their clients want.”

Sister firm The Antique Marketing Company run by Rowe now has nearly 40 clients.

The Chelsea Antiques Fair – the 70th anniverary of the venerable event - will take place at the Chelsea Old Town Hall on September 21-26 with a preview day for collectors on September 20.

Artemis Gallery

Sydelle Rubin-Dienstfrey

Sydelle Rubin-Dienstfrey has been promoted at Artemis Gallery.

US auction firm Artemis Gallery in Colorado has promoted Sydelle Rubin-Dienstfrey to head of the company’s new fine and visual arts department. 

Rubin-Dienstfrey joined the firm, which specialises in online auctions of ancient and ethnographic art, in 2013.

Between 2002-2013, Rubin-Dienstfrey was a member of the adjunct faculty at the University of Colorado at Boulder and taught classes at the university