Antiques Anonymous was launched by antiques arcade Alfie's Antiques and other Church Street traders to make more shoppers aware of what the street in the Marylebone area of London has to offer.
Organised by the antique dealers of Church Street and funded by a Westminster Council project called Church Street Regeneration Programme, the event includes 100 antique, vintage and craft stalls and shops as well as street food and music.
Taking place this year on September 22, the event has previously attracted 10,000 visitors.
The area is home to 20 permanent antique dealers including Alfie's Antiques and traders confirmed for the event are vintage clothing and jewellery business Samaya Ling, 20th-century focused Diagonal Furniture and vintage upholstery boutique Opificium.
Cllr Robert Rigby, Westminster City Council deputy cabinet member for finance, property and regeneration, said: “We are supporting it because it is delivering exactly what we are working with the community to achieve in the area – a boost to the local economy.”
Alfie's Antiques, founded and run by Bennie Gray, has traded from Church Street for more than 40 years. Housed in a former department store, it hosts stalls for antiques, vintage and collectables dealers. Gray also runs antiques arcade Grays Antiques in Mayfair.