The neighbourhood business group represents the small independent shops and restaurants located on the curve in the Chelsea road between Beaufort Street and Limerston Street.
Its first group event is a series of late-night shopping evenings on the four Thursdays between November 29-December 20. Participating businesses will open until 8pm, offering discounts as well as mince pies, free wine tastings, special menus, storytelling for children and other activities and entertainment.
A spokesperson for the group said: “The aim of the group is to revive the ‘curve’ and tell people what it has to offer today. This is a highly desirable shopping area and we want to highlight the amazing high-quality businesses based here.”