Arts & Crafts specialist George Kingham and Moorcroft and Royal Doulton dealer Gary Orme will hold their first auction on February 11 in Broadway, Worcestershire.
The pair, who have a combined 55 years’ experience as dealers, first worked together at fairs more than 20 years ago and later ran separate companies.
Having decided to switch jobs last summer, the pair formalised the new business in September 2016 and plan at least three fine art, Antique and collectables auctions this year.
The company has a valuation desk in the High Street in Broadway and storage and offices close by. Auctions will be held in the village’s Lifford Hall.
Kingham said: “We fancied a new challenge. We were being offered things that we couldn’t sell so we decided to change what we do and become auctioneers.”
The February sale has 582 lots with a low estimate total of around £300,000 and lot estimates ranging from £20 to £45,000.
Lots next month include three Martin Brothers birds and a Gordon Russell longcase clock.
The sales will be taken by independent auctioneer Mark Littler and will also be hosted on thesaleroom.com. The next is planned for June 17.
Kingham added: “Broadway is a great location. There is great knowledge and there are many high end dealers here.”
Although the pair have expertise in ceramics the auctions will be general antiques and art sales.