The group of around 25 dealers are to exhibit from a dedicated pavilion within the fair, which the Palm Beach Show Group organises.
The promotional partnership has been launched as part of BADA’s response to the Brexit vote.
“With the change in the value of the pound against the dollar, now is the time for us to create new opportunities for BADA members in the US markets,” said BADA CEO Maro Forgione.
The dealers standing at the New York fair have not yet been chosen. According to a representative of BADA, however, enquiries from members have already started. Any interested dealers should contact the trade organisation.
Forgione said that the partnership “positions BADA dealers at the heart of a high value art and antique market. The creation of the BADA Pavilion allows us to significantly increase the marketing and advertising for all BADA participants.”
“We are eager to enhance the European-inspired component with the addition of a dedicated selection of BADA participants,” said president and CEO of the Palm Beach Show Group Scott Diament.
There are no plans currently for regular exhibitors at the US fair to participate in the BADA Fair next March.
The New York Art, Antique and Jewelry Show runs November 9-13 at New York City's Pier 94.
