The fair opens with a private event on September 14 and runs from September 15-20. The change was agreed at the AGM of LAPADA, The Association of Art & Antiques Dealers, last Wednesday in a bid to bring more visitors through the doors of the annual event.
Fair organiser Mieka Sywak said that, while visitor numbers are already high, “people can often be travelling for work for an entire week and this takes that out of the equation”.
Sywak added: “We always want to increase footfall. Changing the dates is another way to improve.”
The new dates also bring the fair in line with London Fashion Week and the 20/21 British Art Fair which has its first autumn event this year from September 13-17. Sywak said that some of the fair’s best buyers are from the fashion world and hopes that concurrence of LAPADA and 20/21 will help “focus the attention” of visitors.
The annual fair, which takes place in a pavilion in Mayfair’s Berkeley Square, is one of the events that kicks off the autumn season for the trade.