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Alongside experts lined up to give practical advice to dealers, Dailey has been invited to deliver an inspirational address from a fresh perspective. Her talk will focus on creative entrepreneurship and the importance of building a brand, emphasising the importance of using digital technology.

Named one of WIRED magazine's Top 10 Women Digital Power Brokers, Dailey currently runs her own strategy and branding boutique for people in the creative industries.

"Range of Disciplines"

Other speakers at the conference, supported by ATG, include Cathy Ma, audience development director of Bauer Media, who will talk on the use of social media, and Chaim Bacon, founder of Antiquity Software, on streamlining the online selling process.

"The goal of the 2016 conference is to give our members the tools they need to thrive within a challenging business landscape," says LAPADA chief executive Rebecca Davies. She added that the event brings together experts "from a range of disciplines, both online and offline, to give delegates best practice strategies".

The conference will take place from 9.30am at the House of Lords. Tickets can be purchased via lapada.org