In bid to update the fair, the seven-day event, previously known as The BADA Fair, has been renamed BADA 2017
“We’re going for a different look and feel this year,” said fair director Madeleine Williams, who added that the changes are part of an ongoing revamp of the BADA brand.
More than 90 dealers are exhibiting at the event. Among the first time exhibitors are Anthony Outred, the most recent addition to the BADA board and Mallet, who it was recently revealed will not stand at the next TEFAF Maastricht. New exhibitors Alexander di Caraci and James McWhirter will also be taking a joint stand.
“We want to make sure the fair remains relevant for contemporary audiences,” Williams added. “We’re livening it up and bringing out the fact that items at the fair are objects you can bring to the home, live with and love.”
In the announcement of highlights yesterday, the BADA also emphasised that there would be a focus on their Modern and Contemporary art exhibitors such as Beaux Arts London, Jonathan Cooper and John Adams Fine Art.
New exhibitor Peter Petrou has commissioned a large contemporary sculpture by designer Joseph Walsh, which will stand in the entrance hall of the fair.
The BADA described the changes as providing a new ‘creative identity’ in anticipation of the centenary year in 2018. While the physical layout of the fair remains the change for the coming fair, but ATG understands this could be among even bigger changes planned for the centenary event.
The BADA Fair takes place from March 15-21.