Unveiling just a small selection of the estimated 10,000 artworks that will be hung at the fair taking place in the leafy North London setting on June 16-19, the colourful ‘running gallery’ was a novel way to attract attention to the event.
Among the works on view was a collage print of Audrey Hepburn by printmaker Maria Rivans, ‘Flying Pig’ by Daniel Sueiras Fanjul, whose latest collection explores ironies in Darwin’s Theory of Evolution, and pieces by graphic artist Chuck Elliot.
Fair director Luci Noel said: “Our aim with the running gallery was to give runners an added boost of wellbeing through the stunning use of colour and light found in the various pieces we chose to show.
“Taking art into new and exciting places – and making it accessible to all – is something we’re hugely passionate about, and so it’s been really interesting to see runners experiencing the transformative effects of art where they’d least expect it.”
Affordable Art Fair in Hampstead will have 100 galleries offering works all priced between £100 and £5000.
There will also be works by some of London’s emerging artists with Made in Arts London hosting a stand that will champion works by students and graduates from the capital’s art colleges.
The Affordable Art Fair organisers stage events at three UK locations: Battersea Park, Hampstead Heath, and Bristol but the concept has now been exported overseas with 15 fairs taking place in 11 cities worldwide.