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Individual items on the retail site, which advertises shipping costs alongside the purchase price for each item, are expected to cost less than the equivalent of £50.

All prices are listed in dollars.

Describing the development as a soft launch in the company's interim results announcement, chairman Martin Bralsford said the company would be "working with key sellers and buyers over the coming months in enacting further enhancements to the site whilst our development team continue to work on further added-value features in preparation for the 'hard launch' release scheduled for Q1, 2015".