This bizarrely dressed young man is the 23-year-old Alfred Hitchock, the film director who went on to make Psycho, North by North West, The Birds and Vertigo.

He is pictured here at Shoreham-by-Sea in 1923 in a snapshot from a photo album that is being offered at £15,000 by Christian Whiteof Modern First Editions at the Antiquarian Booksellers' Association London International Antiquarian Book Fair from May 22-24 at Olympia.