The Wine Investment Association has launched its new code of practice to seek to safeguard the general public against fraud, malpractice and misrepresentation.

As reported in December, the move comes after a series of scandals and what the WIA dubbed "chronic mismanagement" by a number of ventures that left investors out of pocket.

The new code covers a range of issues, from the fulfilment of orders to transparency in dealings with customers and best practice.