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The market leader in what has become a burgeoning part of the finance sector since banks clamped down on lending, borro will initially roll out the personalised and secure asset collection service in Wales, the Midlands and the North of England.

Customers will be able to arrange asset collections from a fully insured member of the borro team who will visit their personal address or business to collect the asset (and provide a full receipt of the collection) within 24 hours. The service is free to users and aims to speed up valuations and, consequently, cut the time it takes to issue a loan.

Paul Aitken, chief executive and founder of borro, said: "Our new concierge service enables customers around the UK to experience the same level of service currently available in London, or when clients often personally bring their assets to our secure HQ at the London Silver Vaults. This will overcome any possible trepidation about using a secured courier service or insured post, and will give clients a faster turnaround time on accessing liquidity from their personal assets."

Since their launch in 2008, borro have issued more than £50m of personal asset loans to individuals. The company offer loans of up to £1m against assets including fine art, antiques, prestige cars, luxury watches, diamond jewellery, gold, fine wine and other high-value assets.