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The Birmingham firm are pioneering the use of "interactive 360° images" to preview the Vintage & Modern watches sale on July 23.

Managing director Stephen Whittaker says "the images themselves, which will also be accompanied by the usual still shots and additional close-ups, allow the customer to fully examine over 200 quality watches at every angle with just the click of a mouse.

"The 360° option has the effect of creating almost a 3D experience for users, allowing them to take in more than just the aesthetic, but the overall 'feel' of a watch as well".