Designed for the London, Midland and Scottish Railway, a 1928 poster by Cassandre (1901-68) sold at Swann Auction Galleries of New York for what is believed to be a record for the sought-after poster designer at auction.
Contributing to the poster's appeal was its scarcity. It was one of only 50 copies ever printed according to the auction house.
As a result, it is likely the poster was never used commercially. Estimated at $70,000-100,000, the 3ft 5in x 4ft 2in (1.05 x 1.27m) horizontal-format tour-de-force topped the sale on November 8 selling for $130,000 (£85,530).
According to Artnet, the auctioneers also set the previous record for Cassandre when they sold an Au bucheron poster in October 2003 for $44,000.
The buyer's premium was 20%