Partridge chairman Mark Law with HRH Princess Michael of Kent who has joined the New Bond Street dealers as president of the firm.

Enjoy unlimited access: just £1 for 12 weeks

Subscribe now

Although her role will be chiefly as figurehead, the princess will be taking an active part in promoting Partridge, starting with The Palm Beach Fair from February 3-11.

As Partridge chairman Mark Law revealed exclusively to ATG, Princess Michael not only helped design the stand and choose pieces to be shown on it, she will also be on the stand every day during the fair. In addition, she and Mr Law will be completing an exhausting programme of 34 engagements, from lectures to presentations and parties, throughout the fair.