Folding two events into one, ArtPalmBeach and the recently-launched ARTform will now become Palm Beach Contemporary – The International Contemporary Art & Design Fair including artwork from the beginning of the 20th century to the present day. Palm Beach Classic – The International Fine Art & Antiques Fair, scheduled for January 29-February 8, is the new name for IFAE’s flagship event previously known as the Palm Beach International Fine Art & Antiques Fair.
“Together with IFAE my goal is to develop and establish international top art fairs in Palm Beach. This will only be possible if we establish the right basis for our new identity. This is the reason we have created a new and clear concept and name for our fairs,” said Mr Rudolf.
Palm Beach repackaged
International Fine Art Expositions are to repackage its portfolio of Palm Beach art and antiques fairs as the events move to a new venue for 2004. In an effort to distinguish the top-tier fairs from the proliferation of ‘tailgate’ events in southern Florida – and allowing IFAE’s vice-president Lorenzo Rudolf to place his own stamp on the fairs pioneered by David Lester – the three events held this year in a marquee will become two next year at the Palm Beach County Convention Center.