There was a time when nothing later than 1837 (the beginning of the reign of Queen Victoria) was allowed to grace the Grosvenor House stands, but the fair has recently thrown off its Georgian cobwebs and broadened its appeal to encompass the modern as well as the antique. Exclusive yes, but daunting and staid no more. The only criterion is that, from pharaohs to Frink, the works offered by over 90 leading dealers must be the very best the international art market has to offer.
And if you visit Grosvenor House between June 11 and 17 you will see that this year’s fair has undergone a makeover to complement its newfound chic.
The vision of award-winning designer George Carter, the redesign takes its cue from the pared-down classicism of Art Deco – a fresh, Modernist look in keeping with the increasing influence of interior design on the tastes of fairgoers.
Grosvenor House fair moves further into the 20th century... George Carter to give venerable event new look
OUR flagship fair and one of the world’s most prestigious antiques events, the Grosvenor House Art and Antiques Fair remains as traditional as strawberries and cream at Wimbledon and Pimms at Henley, but no one can say the most venerable of antiques events has failed to move with fashion.