Key features include tailoring to each individual dealer; a fast reacting, clear shop-front and comprehensive search engine accessing both works for sale and works archived. The charge is £3000 for a personalised website to display up to 200 images.
Peter Nahum told the Antiques Trade Gazette: “The full potential and enormous benefits of the web will not be realised until the trade has individual websites and a system which has their interests at the forefront. I am confident this system is the answer.”
The team’s next assignment is to build a website for BADA. Meanwhile the new trial site can be seen at www.penseroso.com.
New Nahum website offers trade food for thought
ST James’s art dealer Peter Nahum is behind a website just launched specifically with the art and antiques trade in mind. Called Penseroso, it has taken Mr Nahum and his team three years to develop and although there are already website systems aimed at the trade he feels none has fully understood the specialist needs of a dealer.
