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With slogans such as “The new chic, find the look at the new Olympia” and publicity photographs showing old and new in room settings, it is easy to see in which direction the marketing of this fair is aimed.

Indeed, it is not the traditional antiques publications who are snapping up the new publicity pictures, it is Harpers & Queen, Italian Architectural Digest and Russian Vogue.

Lectures at the Spring fair follow the decorating theme and are staged in association with the British Interior Designers Association (which last month changed its name from the Interior Decorators and Designers Association).

Mary Fox Linton, the doyenne of pared-down style and interior architecture, will be speaking about this combination, and Christopher Vane Percy, who is currently overseeing the refurbishment of London’s Garrick Club, discusses the challenges of incorporating art collections into an interior design scheme.