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To encourage them to be first-time buyers of the rugs, runners, kelims, saddle bags and all manner of textile delights with which he regularly stocks the marquee, Mr North, who claims the largest stock of old rugs in the South of England, is putting on a budget section.

Everything marked with a red label will be part of what he calls a 'Special Country House Collection' of rugs all priced at less than £200, such as this antique Caucasian Derbend prayer rug, right, priced at £195.

There will, of course, be plenty on offer at higher prices.