LONDON: Long-established organiser Caroline Penman launches a new summer fair in London next year when The New Chelsea Antiques Show is held at the Royal Hospital, Chelsea.
The venue has been secured subject to local council planning permission at the home of the Chelsea Flower Show, and the inaugural fair is set for August 16-21, 2002, with around 100 stands. However, in 2003, Mrs Penman hopes to move to her preferred date of the second week of July and, depending on the market, with a considerably larger capacity.
Mrs Penman is a seasoned organiser of quality fairs and is best known for her Chelsea Antiques Fair, one of the country’s top quality events which has been enjoying a new lease of life recently at Chelsea Town Hall. Known for small, intimate fairs, she hopes to retain her characteristic hands-on approach while establishing a show of possibly 200 exhibitors.
The fair will be held in a marquee, on the lines of the recent Decorex event at the same site, but although plans are at a very early stage, Mrs Penman realises she will not be talking to just dealers and standfitters, the area she knows well, but very probably also with sponsors and backers.
A major, ambitious project, the fair will be of a high standard with the expected Penman level of strict vetting.