The merged business creates a single company representing more than 2000 antiques dealers with more than $80m in inventory available for online purchase by consumers, antiques dealers, interior designers and collectors. It is a smart move as increasingly analysts are arguing that size is important on the Web.
Ken Buhler, founder and CEO of GoAntiques, continues as CEO of the merged companies.
Antique Networking, Inc. has been in operation since 1995 and is one of the longest established names in the Internet antiques business.
It also operates a Website called www.buycollectibles.com and has electronic auction capabilities as well. The merger will include these features along with www.antiqnet.com, Antique Networking, Inc.’s primary Website.
GoAntiques was founded in 1999 and has risen to prominence on the Internet scene with an aggressive marketing strategy and a knowledge of antiques dealers’ needs. Buhler, an 18-year veteran antiques dealer, says his company planned on mergers such as this from the very beginning.
Merger creates new online antiques giant
ONLY two weeks ago I featured Antique Networking and their plans for the year. What they could not reveal then but have now is their merger with GoAntiques, allowing them to claim the title “largest online antiques business on the Web”.
