In keeping with changing market trends, Woolley & Wallis of Salisbury have launched a new Chinese version of their website.
Working with Jersey-based firm Web Reality,
the site - a first for a regional auctioneer - has been produced
byWebrealityin conjunction with Freya Yuan, a full-time
Chinese-speaking member of staff, who joined the Asian Art
department at Woolley & Wallis last year.
Freya has been raising the company profile
using Weibo, the Chinese equivalent of Twitter, and a website that
is more welcoming and user-friendly to Chinese clients seemed the
The site is intrinsically the same as the
English site but features a Question & Answer tab to cover the
most commonly asked questions from Chinese buyers regarding
payment, shipping etc.
The site goes live in ample time for the
firm's Asian art sales on November 13-14, but the intention is to
broaden the variety of items listed online to include jewellery,
silver and clocks and watches and other items that may appeal to a
Far Eastern audience.
The site is available by clicking the Chinese flag on the
English site or using www.woolleyandwallis.cn.com through a