Friday - 22 August 2014

Watch out for catalogues with 360° coverage

09 July 2012Written by ATG Reporter

Fellows auctioneers are going full circle to make life easier when using their online catalogue.

The Birmingham firm are pioneering the use of "interactive 360° images" to preview the Vintage & Modern watches sale on July 23.

Managing director Stephen Whittaker says "the images themselves, which will also be accompanied by the usual still shots and additional close-ups, allow the customer to fully examine over 200 quality watches at every angle with just the click of a mouse.

"The 360° option has the effect of creating almost a 3D experience for users, allowing them to take in more than just the aesthetic, but the overall 'feel' of a watch as well".

Antiques Trade Gazette is the weekly bible of the fine art and antiques industry. Read articles like this every week in the Antiques Trade Gazette or ATG app. Click here to subscribe today.

Back to top