Fellows auctioneers are going full circle to make life easier when using their online catalogue.
The Birmingham firm are pioneering the use
of "interactive 360° images" to preview the Vintage & Modern
watches sale on July 23.
Managing director Stephen Whittaker says
"the images themselves, which will also be accompanied by the usual
still shots and additional close-ups, allow the customer to fully
examine over 200 quality watches at every angle with just the click
of a mouse.
"The 360° option has the effect of creating almost a 3D
experience for users, allowing them to take in more than just the
aesthetic, but the overall 'feel' of a watch as well".