Sotheby's target a new market online
SOTHEBY'S are counting on being able to woo a whole new generation of young millionaires into buying art and antiques online at sothebys.com, their new Internet auction service. It launched last week with about half the 5000 lots drawn from Sotheby's vendors and half from 400 associate dealers.
Clear visual images of lots, easy and quick access and the reliability of the Sotheby's brand will …