Dealers are among the 20 businesses that have joined the King's Road Curve, which launches a series of late-night shopping Thursdays in the lead up to Christmas.
The neighbourhood business group represents the small independent shops and restaurants located on the curve in the Chelsea road between Beaufort Street and Limerston Street.
Its first group event is a series of late-night shopping evenings on the four Thursdays between November 29-December 20. Participating businesses will open until 8pm, offering discounts as well as mince pies, free wine tastings, special menus, storytelling for children and other activities and entertainment.
A spokesperson for the group said: “The aim of the group is to revive the ‘curve’ and tell people what it has to offer today. This is a highly desirable shopping area and we want to highlight the amazing high-quality businesses based here.”
