Gloucester auctioneers Bruton Knowles are experimenting with a new software package that allows online visitors to turn selected objects 360 degrees for a detailed inspection.

Images can be stopped at random to focus on any part by using high quality photography.

Simon Chorley, head of art and antiques at BK, says the new system is very much in its embryonic state but was trialed “very impressively” in two sales last month and was much used to inspect the condition of four early Derby figures. “We are delighted to be the first auction house in the country to be using this technology. It enables bidders to have a much clearer understanding of condition than is normally possible through written condition reports and flat photography,” he said.

The technology, called SpinMe, has been developed by a photographic studio in nearby Cheltenham. The revolving images are created by uniting together multiple still shots taken by a camera while the object spins on a revolving platform. BK say they will continue to test SpinMe to help refine the process.

Those wishing to see a demonstration can log onto www.spinme.co.uk/brutonknowles.