Friday - 19 December 2014

Rewarding buyers in the saleroom

28 May 2013Written by ATG Reporter

Anxious to arrest declining saleroom audiences, Bertoia Auctions in Vineland, New Jersey, chose to axe the buyer’s premium for bidders in the room for their sale on March 16.

While absentee and phone bidders paid 18% and internet bidders were charged 21%, attendees at the 302-lot sale of cast-iron toys and banks paid no buyer's premium.

 "This is our way of rewarding our many customers, some of whom travel great distances to attend our sales in person," said proprietor Michael Bertoia.

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