For the first time this year, ‘Master Paintings Week’ and ‘Master Drawings London’ will combine together under the new umbrella title of ‘London Art Week’ from June 28 to July 5.
Master Drawings London will now be
called Master Drawings and Sculpture Week, as some
sculpture dealers will take part for the first time, bringing the
total number of dealers across the two events to 50, plus the major
London auction houses.
London Art Week represents a
collaboration between, rather than a total conflation, of the two
dealer initiatives, which organise coordinated exhibitions in
galleries throughout the West End during the major auction series,
and both will retain their names and separate PR companies.
However, London Art
Week hopes to create a "coherent platform" through shared
advertising, a new online portal and a joint map showing all the
participants, and it seems a natural step that the two events -
happening at the same time in the same place with a shared
motivation to encourage visitors into commercial galleries - should
cooperate with each other for mutual benefit.
As Lowell Libson, a founding member
of Master Drawings London said, the new event
"gives buyers at every level an opportunity not only to see the
finest works available, but also to engage with dealers of
unparalleled expertise and experience".
"I believe that this degree of cooperation
between dealers in different disciplines, as well as the auction
houses, would be unachievable in any other major 'art city'," he
Johnny Van Haeften, co-founder of Master
Paintings Week, agreed: "We welcome this initiative which
strongly underlines the unique and unrivalled connoisseurship and
expertise to be found in the art trade in London.
"The old cliché of the fusty gallery is
totally out of date and we want people to discover just how
accessible we are and what treasures we hold."
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