Wednesday - 23 April 2014

Sir Stuart Rose to be keynote speaker at LAPADA Conference

03 December 2013Written by ATG Reporter

LAPADA have secured Sir Stuart Rose, former chairman and chief executive of Marks & Spencer and current chairman of Ocado, as the keynote speaker at their next conference on February 24.

He joins a line-up that includes cultural economist and investment analyst Dr Clare McAndrew and consumer behaviour consultant Philip Graves, who impressed a previous LAPADA conference staged at the Wallace Collection.

The main theme of the conference, which returns to the House of Lords and is open to non-LAPADA members, is the retail market and the programme reflects the aim of bringing together high-level speakers with practical knowledge of retail psychology, cultural etiquette, communications and the latest art market research.

Sessions will include The Art of Retail Psychology: Tricks of the trade to help you sell more, in which Mr Graves will discuss the way big brands increase profitability and will analyse how LAPADA members perform in this field.

Cultural Etiquette: The Do's and Don'ts of selling to a global market is a session that will look at awareness of and respect for a potential client's culture and how that can make or break a deal. "By looking at business and social etiquette in China, Russia, the Americas and the Middle East, we'll learn how to make the right impression to win business," say LAPADA.

An Audience with Sir Stuart Rose will see the high-profile business leader share his five tips for retail success followed by an extended question-and-answer session, while Art Market Hotspots: A Worldview  will put the latest art market trends and global growth hotspots centre stage as Dr Clare McAndrew, the arts economist and author of the TEFAF Report, shares and discusses how the UK is perceived by buyers and collectors around the world.

LAPADA chairman Lord Chadlington has once again arranged for the conference to be held in the Cholmondeley Room of the House of Lords overlooking the Thames, and he will chair the proceedings. There is space for 100 delegates.

There will also be morning tours of both Houses of Parliament from 8.45am for those who want them.

The main conference will start at 10.15am with the the all-inclusive delegate fee set at £115.00 plus VAT.

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